Toward Strategic Intelligence Systems
Year: 1979
Type: article
Abstract: There has been a dramatic increase in the use of strategic planning tools in the past decade. Since the quality of strategic planning will be greatly impacted by the quality of the information inputs, increasing attention should be paid to the systematic development of strategic intelligence systems. Examples are drawn from a field research project on these systems.
Source: Journal of Marketing
Authors: David B. Montgomery, Charles B. Weinberg
Institutions: Stanford University, University of British Columbia
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1574262279