Work

Inquiry into corporate brand alignment: a dialectical analysis and directions for future research

Year: 2015

Type: article

Study design: Systematic Review

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-05-2014-0617

Author: Michela Mingione

Institution: University of Rome Tor Vergata

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1575283225

FWCI: 4.667

Cites: 90

Cited by: 37

Related to: 10