Work

Conveying Effective Message Content When Launching New Industrial Products

Year: 2011

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/j.1540-5885.2011.00852.x

Authors: Katrin Talke, Gina Colarelli O'Connor

Institutions: Universität Hamburg, Rensselaer Polytechnic Institute

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1576205776

FWCI: 6.082

Cites: 81

Cited by: 38

Related to: 10