Work

Dedicated and generic marketing strategies

Year: 2011

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/00070701111116473

Authors: Felice Adinolfi, Marcello De Rosa, Ferruccio Trabalzi

Institutions: University of Bologna, Università degli studi di Cassino e del Lazio Meridionale, Iowa State University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1576209911

FWCI: 21.53

Cites: 20

Cited by: 42

Related to: 10