Work

Measuring the Cultural Values Manifest in Advertising

Year: 2012

Type: article

Source: Current Issues and Research in Advertising

DOI: 10.1080/01633392.1983.10505333

Author: Richard W. Pollay

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1576381748

FWCI: 47.92

Cites: 13

Cited by: 292

Related to: 10