Contextual Factors and the Creativity of Employees: The Mediating Effects of Role Stress and Intrinsic Motivation on Economy and Finance Organization in Tehran
Year: 2014
Type: article
Study design: Observational Study
Abstract: Creative frontline service employees may be crucial in ensuring organizational performance. However, scant research has investigated the antecedents of service employee creativity. This research applies Role Theory to enlighten this issue. The findings reveal that: role conflict and role ambiguity have opposing effects on creativity; Role Theory complements Cognitive Evaluation Theory as a mediational mechanism for the influence of contextual factors on creativity; and, against current thinking, contextual factors also affect creativity directly. The results underscore the need to reconceptualize the mechanisms by which contextual factors influence creativity, and suggest how managers can promote creativity through the work environment. Keywords: Creativity; Frontline employees; Services; Contextual factors
Authors: Parvaneh Gelard, Nastaran Rezaie
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1576896190