Work

Global marketing management: A strategic perspective

Year: 1991

Type: book-review

Source: Long Range Planning

DOI: 10.1016/0024-6301(91)90232-d

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1577713500

Cites:

Cited by: 108

Related to: 10