Work

Opportunities and Challenges in Social Marketing

Year: 2010

Type: reference-entry

Source: Wiley International Encyclopedia of Marketing

DOI: 10.1002/9781444316568.wiem03049

Author: Alan R. Andreasen

Institution: Georgetown University

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1579381900

Cites: 26

Cited by: 5

Related to: 10