Work

Does Family on a Label Increase Purchase Interest for a Wine, or Just Cause a Halo Effect?

Year: 2012

Type: article

Source: DigitalCommons - CalPoly (California State Polytechnic University)

Authors: Marianne McGarry Wolf, Lindsey M. Higgins, Mary Colleen Rice

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1579695885

FWCI:

Cites: 1

Cited by:

Related to: 10