Work

Dynamics in the international market segmentation of new product growth

Year: 2011

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2011.06.003

Authors: Aurélie Lemmens, Christophe Croux, Stefan Stremersch

Institutions: Tilburg University, KU Leuven, IESE Business School, Erasmus University Rotterdam

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1580201134

FWCI: 4.33

Cites: 71

Cited by: 37

Related to: 10