Work

Marketing Issues and Challenges in Transitional Economies

Year: 1999

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-1-4615-5009-9_1

Author: Rajeev Batra

Institution: University of Michigan

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1580238143

FWCI: 29.93

Cites: 42

Cited by: 118

Related to: 10