Year: 2014
Type: article
Study design: Observational Study
Abstract: The paper proposes a framework that integrates Perceived Credibility, Perceived Regulation, Perceived Benefit, Perceived Awareness/Education with the Unified Theory of Acceptance and Use of Technology (UTAUT) concept in users’ adoption of e-commerce in Kaduna State, Nigeria. The findings show that while the original UTAUT model suggests a positive relationship between its variables and Behavioral Intention, it appears that the data do not support a significant relationship between these concepts. However, significant relationships were identified between performance expectancy, effort expectancy, facilitating conditions, perceived regulation on behavioural intention to adopt e-commerce. Unfortunately, no significant relationships were found between social influences, Perceived credibility, Perceived Benefit, Perceived awareness/education with respect to Behavioral Intention.
Source: Science World Journal
Institutions: University of Benin, Nigerian Defence Academy
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1580859852