Work

Advertiser's Relative Reliance on Collectivism-Individualism Appeals

Year: 1997

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v09n03_04

Authors: Bob D. Cutler, S. Altan Erdem, Rajshekhar G. Javalgi

Institutions: Cleveland State University, University of Houston, University of Houston - Clear Lake

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1583178404

FWCI: 0.711

Cites: 15

Cited by: 46

Related to: 10