Reaping Value‐Added Benefits from Crowdfunders: What Can We Learn from Relationship Marketing?
Year: 2014
Type: article
Abstract: Fund‐seeking entrepreneurs who are interested in reaping value‐added benefits from their crowdfunders can positively influence their funders through the use of relationship marketing and trust‐building techniques.
Source: Strategic Change
DOI: 10.1002/jsc.1988
Author: Stephanie A. Macht
Institutions: Northumbria University, Newcastle University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1585261773