Work

Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?

Year: 2005

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2004.09.023

Author: Michael Beverland

Institution: The University of Melbourne

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1588857377

FWCI: 9.684

Cites: 41

Cited by: 28

Related to: 10