Methods of behavior coding of survey interviews
Year: 2006
Type: article
Abstract: Comparing 48 different coding schemes, we attempt to give an exhaustive overview of all methods of behavior coding of survey interviews. Coding can take place at the level of the utterance, of the exchange or of the whole question–answer sequence. If the sequence is used as a coding unit, the complexity of the coding scheme will be low but so will the amount of information in the data. If the utterance is used as a coding unit, it is possible to apply full coding (i.e., all utterances are coded) or selective coding (only relevant utterances are coded). Full coding of utterances with preservation of sequence information is by far the most laborintensive but also the most informative, as a lot of information can be derived from sequence analyses. In that case it is advisable to use a multivariate coding scheme. More simple coding schemes are advised when frequency analyses are applied.
Authors: Yfke Ongena, Wil Dijkstra
Institutions: University of Nebraska–Lincoln, Vrije Universiteit Amsterdam
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1589108811