Work

Halal branding – strategic marketing means, motives and opportunities

Year: 2010

Type: conference-paper

Source: Greenwich Academic Literature Archive (University of Greenwich)

Authors: Jonathan A.J. Wilson, Jonathan Liu

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1589416044

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