Work

A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea

Year: 2005

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330510602222

Authors: Hae‐Kyong Bang, Mary Anne Raymond, Charles R. Taylor, Young Sook Moon

Institutions: Villanova University, Clemson University, Hanshin University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1589799141

FWCI: 9.342

Cites: 40

Cited by: 83

Related to: 10