Work

Assessing a “Real World” Mail Order Experiment

Year: 1984

Type: article

Source: Current Issues and Research in Advertising

DOI: 10.1080/01633392.1984.10505358

Authors: John U. Farley, Philip D. Harvey

Language: English

Topic: Optimal Experimental Design Methods

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1589981767

FWCI:

Cites: 3

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Related to: 10