Work

Consumer Decision Making

Year: 2010

Type: reference-entry

Source: Wiley International Encyclopedia of Marketing

DOI: 10.1002/9781444316568.wiem03042

Authors: Haiyang Yang, Ziv Carmon

Institution: INSEAD

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1591506292

Cites: 42

Cited by: 18

Related to: 10