Measuring New Product Portfolio Innovativeness: How Differences in Scale Width and Evaluator Perspectives Affect its Relationship with Performance
Year: 2013
Type: article
DOI: 10.1111/jpim.12073
Authors: Carsten Schultz, Søren Salomo, Katrin Talke
Institution: Technical University of Denmark
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1591974063