Work

The equity effect of product endorsement by celebrities

Year: 2007

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560710718148

Authors: Diana Seno, Bryan A. Lukas

Institution: The University of Melbourne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1592411571

FWCI: 24.82

Cites: 26

Cited by: 321

Related to: 10