Work

Using a Service Audit Project for Improving Student Learning in a Service-Marketing Course

Year: 2015

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.2015.1029856

Authors: Tracy Gonzalez-Padron, Jeffery M. Ferguson

Institution: University of Colorado Colorado Springs

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1593285958

FWCI: 3.78

Cites: 53

Cited by: 11

Related to: 10