Work

The Effect of an Audio Stimulus

Year: 1999

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v11n02_02

Authors: May Lwin, Chow-Hou Wee

Institutions: National University of Singapore, National University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1594407190

FWCI: 5.54

Cites: 87

Cited by: 22

Related to: 10