Work

A practical application of theory: using social marketing theory to develop innovative and comprehensive sun protection campaigns

Year: 2005

Type: other

Abstract: This paper presents the background to a large-scale collaborative project between researchers at the University of Wollongong and the Cancer Council of New South Wales, and outlines in detail the stages of the ongoing research project. The project provides the opportunity to synthesise and apply best evidence form research in marketing, mass media communication, and health behaviour change real-life campaigns for a leading industry partner. This project demonstrates the value of ongoing research collaborations between university researchers and industry practitioners in systematically applying, and evaluating, research findings to real-world programs.

Source: Research Online (University of Wollongong)

Authors: Sandra C. Jones, Donald C. Iverson, Andrew Penman, Ailie K.Y. Tang

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

OpenAlex ID: W1594411259

Cites: 10

Cited by: 5

Related to: 10