Year: 2015
Type: article
Study design: Observational Study
Abstract: Even though there is a rapid development of social commerce, developing countries are still confronted by infrastructural and cultural issues related to the acceptance of e-commerce.Since Sri Lanka is a developing country, the acceptance of e-commerce by the small and medium sized enterprises (SMEs) is still in challenge by such barriers; it is now applying models for the acceptance of new technologies by SMEs.The paper aims to discuss these types of issues.This research study is endeavoring to develop a model, with the ideas of existing models on e-commerce, which will be applied with Sri Lankan conditions.The data collected by a survey is composed with prior models in e-commerce area to investigate this study, and it has been empirically tested to recommend an innovative model.The findings of this research reveal that poor awareness of the advantages of the e-commerce and organizational issues lined with its applications are the reasons for most of the e-commerce obstacles in Sri Lanka.The findings and suggestions of this study, can be applicable to other developing countries as well.This paper is giving a better representation of Sri Lankan market.Lastly the paper deliberates probable upcoming guidelines of this research, as well as its boundaries.This research supports to the hypothetical basis of information systems and e-commerce acceptance studies through recommending and testing a pre-acceptance model for e-commerce.The acceptance of e-commerce in SMEs in Sri Lanka has not been considerably inspected.It is obvious that the SMEs in Sri Lanka play a significant role in its economies.The findings of this study demonstrate a substantial affiliation between organizational readiness and the acceptance of e-commerce and validate the positive relationship between readiness of e-commerce and its acceptance.
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1595475500