Going with the flow: linking flow, brand attitudes, and purchase intent in virtual worlds
Year: 2010
Type: article
Study design: Observational Study
Authors: David Paradice, Molly Wasko, Robert E. Hooker
Institution: Florida State University
Language: English
Subfield: Developmental and Educational Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1598831189