The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Structure, and their Interrelations
Year: 2006
Type: article
Source: Schmalenbach Business Review
DOI: 10.1007/bf03396725
Authors: Andreas Strebinger, Horst Treiblmaier
Institution: Vienna University of Economics and Business
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3122299274