Work

New Products—What Separates the Winners from the Losers and What Drives Success

Year: 2004

Type: other

DOI: 10.1002/9780470172483.ch1

Author: Robert G. Cooper

Institution: McMaster University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1600173253

Cites:

Cited by: 107

Related to: 10