Year: 2008
Type: book-chapter
Abstract: This chapter develops a general theory of reputation that is applicable to any type of organisation. Reputation is defined as a three-dimensional construct comprising the types of functional, social and expressive reputation. It is argued that public relations is essentially oriented to controlling the parameter of reputation and can thus be construed as reputation management. Key regularities of media reputation constitution that must consider the reputation management of economic organisations are described based on empirical research. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Authors: Mark Eisenegger, Kurt Imhof
Institution: University of Zurich
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1603980641