Work

Marketing to Lifestyles: Action Sports and Generation Y

Year: 2004

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340401300410

Authors: Gregg Bennett, Tony Lachowetz

Institutions: University of Florida, Georgia Southern University

Language: English

Topic: Adventure Sports and Sensation Seeking

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1604167100

FWCI: 1.858

Cites: 5

Cited by: 83

Related to: 10