Work

Theory and Concept Development in Political Marketing

Year: 2007

Type: article

Source: Journal of Political Marketing

DOI: 10.1300/j199v06n02_02

Authors: Stephan C. Henneberg, Nicholas J. O'shaughnessy

Institutions: University of Manchester, Queen Mary University of London

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1604190050

FWCI: 20.68

Cites: 95

Cited by: 89

Related to: 10