New Products Management
Year: 1987
Type: article
Abstract: Part 1 Overview and opportunity identification/selection: the menu the new products process opportunity identification and selection - strategic planning for new products. Part 2 Concept generation: preparation and alternatives problem-based ideation analytical attribute approaches - introduction and perceptual mapping analytical attribute approaches - trade-off analysis and qualitative techniques. Part 3 Concept/project evaluation: the concept evaluation system concept testing the full screen sales forecasting and financial analysis product protocol. Part 4 Development: design development team management special issues in development product use testing. Part 5 Launch: strategic launch planning implementation of the strategic plan market testing - pseudo sales methods market testing continued -controlled sales and full sale launch management public policy issues appendices.
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1607031738