Work

The contradictory effects of nostalgic advertisements on nostalgia for products and on remembering advertisements1

Year: 2011

Type: article

Source: Japanese Psychological Research

DOI: 10.1111/j.1468-5884.2010.00454.x

Authors: ERIKO SUGIMORI, KEN MATSUDA, TAKASHI KUSUMI

Institutions: The University of Tokyo, Yamaguchi University, Kyoto University

Language: English

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1607255502

FWCI:

Cites: 27

Cited by: 3

Related to: 10