Year: 2012
Type: preprint
Abstract: Sponsored search becomes an easy platform to match potential consumers' intent with merchants' advertising. Advertisers express their willingness to pay for each keyword in terms of bids to the search engine. When a user's query matches the keyword, the search engine evaluates the bids and allocates slots to the advertisers that are displayed along side the unpaid algorithmic search results. The advertiser only pays the search engine when its ad is clicked by the user and the price-per-click is determined by the bids of other competing advertisers.
Source: arXiv (Cornell University)
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1607505544