THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES : A Cross-Cultural and Individual-Level Analysis
Year: 2004
Type: article
Source: Journal of Advertising
Authors: Yung Kyun Choi, Gordon E. Miracle
Institutions: Dongguk University, Michigan State University
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1991513067