Strategic Repositioning of the Service Supply Chain
Year: 2012
Type: preprint
Abstract: This study uses archival data, observations, and focus groups to better understand strategic repositioning in the service supply chain. The strategic management theory, resource based view theory and social exchange theory are used to develop a conceptual framework. The study attempts to answer three research questions concerning Blockbuster, Inc.: What is the role of technology innovation? How does strategic repositioning apply? What is the role of strategic alliances? A discussion and implications of the study are offered.
Source: SSRN Electronic Journal
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1610150168
