Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Year: 2015
Type: article
Source: Journal of Business Research
Authors: Ruiliang Yan, Zixia Cao, Zhi Pei
Institutions: East Texas A&M University, University of Colorado Denver
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1620158823