Work

A Resource-Based View of Three Forms of Business in the Startup Phase: Implications for Franchising

Year: 2015

Type: article

Abstract: The decision to buy a franchise, start a new independent business, or buy an existing business is a critical decision faced by entrepreneurs. This study uses the Resource-Based View (RBV) of organizations to compare franchisees in the startup phase to both entrepreneurs who start new independent businesses and entrepreneurs who purchase established businesses. Our analysis of U.S. data from the Kauffman Firm Survey found similarities among those starting franchises and purchasing existing independent businesses. Implications for future research and practice are discussed.

Source: Journal of Small Business Strategy

Authors: Dianne H.B. Welsh, Amy Davis, David E. Desplaces, Cecilia M. Falbe

Institutions: University of North Carolina at Greensboro, College of Charleston, University at Albany, State University of New York

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

Funder: Ewing Marion Kauffman Foundation

OpenAlex ID: W1621854413

FWCI: 1.591

Cites: 38

Cited by: 11

Related to: 10