Work

Gobierno corporativo y comunicación empresarial. ¿Qué papel cumplen los directores de comunicación en España?

Year: 2010

Type: article

Abstract: Company managers have opened up their steering committees\nto the communication manager. However, it is a\ntimid opening with major challenges. This paper analyzes\nthe situation in Spain, reflecting on several recent academic\nstudies in the field of corporate management and\ncommunication. There is a summary of the professional\nsituation, along with several conclusions that are indicative\nof the major challenges to increased professionalization\nand academic thinking.

Source: Deposito Adademico Digital Universidad De Navarra (University of Navarra)

Author: Gutiérrez-García, E. (Elena)

Institution: Universidad de Navarra

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1625100855

FWCI: 4.399

Cites: 38

Cited by: 12

Related to: 10