Year: 2014
Type: dissertation
Abstract: Crowdsourcing has during the last decade gone from an obscure phenomenon to a widely accepted\nway to improve business processes. As companies struggle to implement crowdsourcing in their\noperations, purpose-specific online platforms are being launched worldwide, providing companies\nwith access to the crowd through a third party.\nThe study was performed in collaboration with Realize; a company that provides consultancy services\nin the areas of business development, ideation, innovation, i.a., interested in the aspects associated\nwith developing and launching a web-based innovation platform (WBIP). Thus, the aim of the study is\nto provide insight in the motivational drivers and factors that drive user participation and contribution\nin a WBIP environment. This was approached through interviews performed with existing\ncrowdsourcing platforms, along with results from previous studies on user motivation, organized using\nthe Genex framework - a framework developed to aid developers in designing tools that support\ncreativity in an online context.\nThe resulting outcome of this study is the FEMM framework; a framework that links specific user\nmotivators with certain activities in the creative process, for which they are used to drive user\nparticipation in. This framework provides, in addition to the identification of connections between user\nmotivators and activities in the creative process, examples of tools and functionalities available to\nRealize in encouraging the partaking in activities. The provided FEMM framework, and associated\nvisualization, will benefit Realize in the process of development, as well as attracting a user base -\nidentifying aspects that are considered necessary, and aspects that could provide Realize with a\ncompetitive advantage.\nThe authors suggest that further studies aim to validate the FEMM framework, mainly through the\nstudying of a significantly larger sample size, in order to increase the external reliability and the\ngeneralizability. Other areas include firm incentives, key platform attributes, and risks involved.
Authors: Mikael Mörk, Fredrik Eriksson
Language: English
Subfield: Computer Science Applications
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W1630206980