Work

Use of MediaLab™ in experimental behavioral research: The case of consumer decision making

Year: 2009

Type: article

Abstract: MediaLab™ is a software package developed by Empirisoft™ for the administration of psychological experiments in a computer lab which allows the creation of randomized experiments and the recording of data for each individual participant. This demonstrates how MediaLab™ can be used to arrange and record data to study individual choice behavior based on Herrnstein’s (1961, 1970) behavioral model. The design and composition of the experiment in MediaLab™, the running of the experiment, and example of output data are all described. The use of Medialab™ for setting up experiments for research on consumer behavior is emphasized.

Source: European Journal of Behavior Analysis

DOI: 10.1080/15021149.2009.11434319

Authors: Asle Fagerstrom, Erik Arntzen, Gordon R. Foxall

Institutions: Norwegian School of Information Technology, OsloMet – Oslo Metropolitan University, Cardiff University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W163514828

FWCI: 0.609

Cites: 20

Cited by: 6

Related to: 10