Year: 2001
Type: article
Abstract: This article reviews theoretical research on e-communication behavior, identifying two main types of theories - technological and social. This review provides the rationale for developing a new theory, based on Darwin's theory of evolution, that is neither technological nor social. Three theoretical principles are developed from evolution theory: media naturalness, innate schema similarity, and learned schema variety. The article concludes by illustrating how the theoretical principles can be used as a basis for developing a simple predictive model in the context of an online broker.
DOI: 10.17705/1cais.00503
Author: Ned Kock
Institution: Temple University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W163979423