Work

Models for marketing decisions in the future

Year: 2000

Type: book-chapter

Source: International series in quantitative marketing

DOI: 10.1007/978-1-4615-4050-2_21

Authors: Peter S. H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert

Institutions: University of Groningen, Yale University, Tilburg University

Language: English

Topic: Forecasting Techniques and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W164064030

FWCI: 6.097

Cites:

Cited by: 35

Related to: 10