Work

Segmenting the Base of the Pyramid

Year: 2011

Type: article

Authors: V. Kasturi Rangan, Michael Chu, Djorjiji Petkoski

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W164336450

FWCI: 24

Cites:

Cited by: 83

Related to: 10