Work

From predictive uplift modeling to prescriptive uplift analytics: A practical approach to treatment optimization while accounting for estimation risk

Year: 2015

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/jma.2015.5

Authors: Victor S Y Lo, Dessislava A Pachamanova

Institution: Babson College

Language: English

Topic: Advanced Causal Inference Techniques

Subfield: Statistics and Probability

Field: Mathematics

Domain: Physical Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1650532115

FWCI: 0.596

Cites: 44

Cited by: 29

Related to: 10