Evaluation of a nationwide mass media campaign aimed at prevention of weight gain in Dutch young adults
Year: 2007
Type: dissertation
Abstract: The prevalence of overweight and obesity is increasing rapidly. In the Netherlands, the prevalence of obesity has roughly doubled over the last decade and now more than 40% of the \nDutch adult population is overweight and more than 10% obese. To promote weight-gain \n\npreventive actions among non-obese Dutch young adults, in December 2002 the Netherlands \nNutrition Centre launched the nationwide campaign ‘Maak je niet dik!’1. Mass media, such as \ntelevision and radio (commercials), newspapers and magazines, a brochure and posters were \nused to convey the campaign messages. \n\nThe aim of this thesis was to contribute to the planned development, implementation and \nevaluation of weight-gain prevention strategies to be used in the mass media campaign. To \npromote systematic, evidence-based and theory-driven development and implementation of \nthe ‘Maak je niet dik!’ campaign, a basic, simple model for planning and promoting health \neducation was used during the research. The first three phases of this model refer to the ‘needs \nassessment’ used to identify serious health problems as well as to identify the most important \nand appropriate changeable determinants of risk factors for these problems. The needs assessment is followed by the ‘development of the intervention’. In this phase, those intervention methods that induce change in the determinants identified by the needs assessment are \nascertained and developed. These methods are then translated into deliverable intervention \nstrategies and evaluated for their efficacy.
Author: Birgitte Wammes
Institution: Erasmus MC
Language: English
Field: Medicine
Domain: Health Sciences
Open Access status: green
OpenAlex ID: W1664772801