Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain
Year: 2015
Type: article
Study design: Observational Study
Abstract: This paper investigates the factors which determinate internet banking (IB) decisions among UK IB customers based on a survey which resulted into 191 usable questionnaire respondents randomly collected from a UK city.A linear regression technique is used to analyse data.It is found that perceived usefulness and perceived ease of use consistently have significant positive impacts on the decisions of IB adoption while these IB users are specifically concerned about security risk, privacy risk and financial risk related to using IB services.However, social risk has no significant impact on their decision to adopt IB.The findings indicate that traditional technology related factors are still relevant but psychological barriers, especially risk concerns have significant negative impacts on consumers' attitudes towards IB.
Authors: Muhammad Ali Nasir, Junjie Wu, Milton Yago, Haohong Li
Institution: Leeds Beckett University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $300
OpenAlex ID: W1680899625