Work

An Exploratory Analysis of the Impact of Market Orientation on New Product Performance

Year: 1995

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/1540-5885.1240275

Author: Kwaku Atuahene‐Gima

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1697040476

FWCI: 8.894

Cites: 40

Cited by: 450

Related to: 10