Work

Brand equity, satisfaction, and switching costs

Year: 2015

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-03-2014-0059

Authors: Galina Biedenbach, Maria Bengtsson, Agneta Marell

Institution: Umeå University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1697922901

FWCI: 10.3

Cites: 84

Cited by: 48

Related to: 10